Thursday, November 1, 2007

AT&T Loves Sneakers

We recently had the pleasure and honor of being involved in an amazing project that linked sneaker stores with AT&T. With the creative minds at Sanders/Wingo Advertising and the willingness of AT&T to believe in it, a commercial featuring Alife, Solebox, Undefeated, and us came about. The commercial was shot by Chris Robinson(http://www.robotfilmcompany.com/) who most recently directed ATL. The crew built sets that replicated all the stores and they spared no expense in getting even the smallest details in there. A big thank you to Christine Kanter and everyone at HSI. Below are pictures from the set, hope everyone enjoys them. Thank you again to everyone who was involved in this, it was truly a memorable experience. Look for the spot to hit the airwaves shortly.

















6 comments:

Fred said...

Fahad, Derrick really looks different than his real life self on the last pic.

TheHonestApe said...

Yo! I had been seeing those ATT ads. I was pleasantly surprised to see that new one with Austin being represented well. Good stuff and good look. Peace

franco said...

Saw that yesterday during a football game. Congrats Motive.

-Franco B

Andre said...

I just saw the ad and I had to come through to say congrats.

xman said...

Very nice!!!
Austinnnnn!

inside.label said...

www.in-zine.com

the coolest video i have ever seen